We feel that your brand’s story is in your heart, and it is derived from a desire to connect, to engage, to stop what you’re doing and pay attention to something that really matters.
At Summary, we create, strengthen, and manage your digital marketing efforts so that you can focus on what’s important: your business.
Our expertise comes from a combination of traditional marketing experience, content marketing excellence, and continual training. Ask us how we can help you tell your brand’s story.
A content audit is the first step to developing a cohesive and strategic content marketing plan.
At the content strategy stage, we combine the information discovered in the competitive audit with digital marketing best practices.
We develop a tactical working document, or calendar, that addresses specific content marketing efforts.
The role of a community manager provides an ongoing, consistent and experienced voice – representing the client in their online community.
Brand voice, tone and tagline development (or identity) go hand-in-hand with content marketing efforts.
A brand’s voice and tone – if clearly established – serves as a guideline for all company communications (marketing and beyond).
Developing personas for a brand’s key audiences helps to streamline marketing content and creates a consistent brand voice for each target audience group.
Tell your brand’s story online through concise and consistent messaging.