ABOUT SUMMARY CONTENT

Summary Content Marketing began in 2013 with a laptop, a dream, and way too much caffeine. What started as a solo mission to help brands tell their stories has blossomed into a boutique agency crafting strategies that make businesses shine.

As a working mom and fearless female founder, I’ve built Summary with heart, hustle, and a touch of humor. We’re not just about pretty posts and trendy hashtags—we’re here to create authentic connections, bold strategies, and content that truly resonates.

At Summary, we believe in glowing up, not just growing up. Let’s take your brand from “meh” to magnetic.

Because your brand deserves the spotlight.

Meet the Team

  • Elisabeth “Lis” Thomas is the owner and CEO of Summary Content Marketing, a boutique brand, social media, and content strategy agency, which was founded in 2013. For more than a decade, she has helped organizations turn fuzzy ideas into clear stories and visual identities, while building loyal audiences, and achieving measurable growth. Lis believes that not just "good marketing," but thumb-stopping brands should feel less like shouting into the void and more like having a best friend by your side, understanding your needs, wants and desires as a client or customer.

    Lis is also the founder and editor of Womanhood Unwrapped and a co-host of the Stages of She podcast, where she explores the many seasons of modern womanhood with curiosity, candor, and a healthy dose of humor. At heart, she is a writer and storyteller, who loves to dig into the nuances of life authenticity and accountability.

    She's is a devoted wife and mother of two, which means she can manage a client launch, a school schedule, and a last-minute science project. When Lis isn't working, you will likely find her with strong coffee in hand, outside soaking up fresh air, buried in a good book, or sketching out her next big idea on whatever paper happens to be nearby.

  • Lauren Goldblum is a digital marketing expert with a background in journalism, social media management, and content creation. After graduating from Pepperdine University, Lauren wrote for several distinguished media outlets in the lifestyle, travel, and hospitality industries, including Locale Lifestyle Magazine and Static Media. With a passion for creative storytelling through editorials and visual content, Lauren applies her artistic spark to every project at Summary Content. She approaches each client’s account with a personalized strategy and thrives off of the satisfaction of seeing a brand’s vision come to life through her original, compelling content. Outside of Summary Content, Lauren is a wellness enthusiast and an aspiring health coach. She spends much of her free time on the reformer and sharing innovative recipes and health tips on her social channels.

  • Joanna is a creative with a background in branding, graphic design, and social media. She has a Master of Arts in Strategic Design and experience across brand identity design, digital marketing, content creation, and social strategy, helping brands create thoughtful and beautiful work.

    She specializes in visual storytelling and elevated, intentional design, with a passion for creating content and branding that feels authentic, engaging, and community-driven.

    Outside of work, you’ll usually find her at her local pilates studio, trying a new coffee shop, or creating lifestyle content inspired by wellness, design, and everyday moments around her small-town city.

  • Holly Presswell is a copywriter and freelance journalist specialising in lifestyle, culture, and sport. After earning her first-class degree in Publishing and Journalism, she joined the Summary team, where she brings creativity and passion to every project she works on.

    When she isn't working, you'll find her training for her next endurance event or curled up with a book!

  • Casey Cowan Smith is a social media marketer with over a decade of experience spearheading communication and sales strategies. Tenacious, goal-driven, and self-reflective, Casey obsesses over the details while keeping big-picture goals at the forefront of every project.

    A mom to two young children, Casey thrives in chaos. She is passionate about making her husband laugh, gardening, and trail running. She is an avid reader who is likely deep in a Stephen King novel at this very moment.

Our Vision

To grow into the most respected and relevant branding, content, and social media firm on the West Coast — where businesses come to tell their stories, connect authentically, and grow boldly. We aim to lead the industry not only through our work but through the culture we’ve built: one that champions women, empowers creativity, and proves that success can be strategic and fun. Because when women lead and ideas flow, the possibilities are endless.

Our Mission

At Summary Content Marketing, our mission is to help brands thrive by blending smart strategy, authentic storytelling, and bold creativity. As a woman-owned and operated agency, we’re not just here to make noise—we’re here to make impact. We elevate brands with content and social strategies that are as thoughtful as they are effective, while fostering a culture where our team’s brilliance, energy, and creativity are at the root of everything we do.

Authentic Storytelling

We believe that every brand has a unique story to tell, and we’re obsessed with helping you share yours in a way that hits home. Whether it’s a heartfelt social post or a clever campaign, we’re all about creating genuine connections that spark joy (and maybe a little happy dance on the other side of the screen).

Strategic Intent

We’re not here to chase trends just because they’re shiny. We’re here to make your brand’s voice heard with strategies that are as thoughtful as they are effective. Our approach is like your favorite playlist — carefully curated, on point, and always in tune with your long-term goals.

Collaboration + Partnership

Consider us your creative partners-in-crime. We’re the ones you can trust to brainstorm, laugh, and occasionally grab that celebratory coffee (or wine) when you crush your marketing goals. Your success is our success, and we’re here to cheer you on every step of the way.

Innovation + Creativity

We thrive on pushing the boundaries of what’s possible. Whether it’s finding that quirky angle no one else has thought of or embracing the latest trend (hello, AI!), we love blending creativity with strategy to help your brand shine. Think of us as the creative spark that keeps your brand’s fire burning bright.

Integrity + Transparency

Honesty is our best policy, and we’re not afraid to keep it real. No fluff, no smoke and mirrors — just clear communication, straightforward advice, and honest feedback. When you work with us, you’ll always know where you stand (and probably have a good laugh along the way).

Quality + Excellence

We’re those perfectionists who still believe in the magic of a job well done. It’s not just about getting things done fast; it’s about getting them done right. From compelling copy to scroll-stopping visuals, we put our heart (and a touch of sparkle) into everything we create.

Results-Driven Focus

We’re all about that ROI life. From getting your audience to actually engage with your posts to converting followers into raving fans, we’re here to make sure your brand sees results that truly matter. And yes, we’ll be the ones celebrating with gifs and confetti when those wins come through!

Empathy + Understanding

We’re not just marketers; we’re humans first. We take the time to get to know the people behind your brand because we know that’s where the magic happens. When we truly understand your story, we can create content that’s as real and relatable as your favorite cozy sweater.

Adaptability + Growth

Change is our middle name (well, metaphorically). In a world where trends come and go like yesterday’s memes, we’re here to keep your brand fresh, relevant, and ready for whatever comes next. Whether it’s pivoting strategies or trying out a fun new platform, we embrace growth with open arms — and a healthy dose of excitement.