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Tell your story online | Summary Content Marketing


We've worked with clients of all different sizes, needs, and budgets. We know your specific goals are unique, and we are happy to accommodate. The plans below indicate the different levels of services available, but if you don't see the right fit for you, let us know

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Tell your story online | Summary Content Marketing


We've worked with clients of all different sizes, needs, and budgets. We know your specific goals are unique, and we are happy to accommodate. The plans below indicate the different levels of services available, but if you don't see the right fit for you, let us know

Bring Your Story to LifE.

The heart of our company is built around the passion to tell a good story. The understanding that words count. A confidence in the power of crazy-good conversation. A belief that the stories we create move people.

The knowledge that what we do makes a difference for brands. Your story is your own, we just help you tell it beautifully.

  Human with a brain

BRAND IDENTITY

Brand voice, tone, and tagline development (or identity) go hand-in-hand with content marketing efforts.

LOGO & TAGLINE

“Taglines are the second most important branding element (of a brand).” – The Branding Blog

  • Brand analysis

  • Unique logo design

  • 2-3 original tagline options

  • 2-3 sub-messaging options

BRAND HANDBOOK

A brand guidebook serves as a foundation for all company communications (marketing and beyond). Having a strong and clear manual allows a company to:

  • Establish core values

  • Solidify messaging

  • Unify vendor style standards

  • Foster consistency of communication efforts

  • Provide strategic variety within messaging

BRAND PERSONAS

Developing personas for a brand’s key audiences helps to streamline all marketing content and creates a consistent brand voice for each target audience group.

  • Research and audience interviewing

  • Establishment of core audience groups

  • Finalized persona documents for each audience group


 
  Book
 

website content

Your website is the hub of your online presence. Make it beautiful!

AUDIT & STRATEGY

Starting with a strong foundation ensures that your site will meet the needs of your audience.

Research key competitors

Create a content roadmap for new website

Execute keyword research

SITE CONTENT DEVELOPMENT

The story, functionality, user experience and navigation.

Copywriting and keyword integration for all pages

Page metadata

Content review

Integration with design and programing team


 
  Sound waves
 

CONTENT MARKETING

Modern marketing is all about the story you're telling about your brand. What's yours?

CONTENT DEVELOPMENT

The words you use matter. Let us find your story and tell it for you.

  • White papers

  • Printed newsletters

  • E-books

  • Bios

  • Company handbooks

  • Infographics

  • Graphics

  • Experiential marketing guides

EMAIL MARKETING

Your strongest asset is your direct communication with your audience(s).

  • Vendor recommendation and account set up

  • Template development

  • Bi-annual strategy

  • Project management

  • Ongoing copywriting

BLOG

Original content is key to connecting with your audience and driving traffic to your site.

  • Strategy

  • Keyword integration

  • Concepting and research

  • Interviewing

  • Ongoing copywriting

VIDEO

Show who you are through video - on social, your website, and beyond.

  • Concepting

  • Script copywriting

  • Photography shot list

  • Coordination with video and production team