Brands that Shine

At Summary Content Marketing, we don’t just market brands—we make them unforgettable. Say goodbye to cookie-cutter campaigns and fleeting trends; we craft strategies that turn heads and build lasting connections.

Whether you’re launching, rebranding, or scaling, we bring bold ideas and a keen eye for strategy to every project. By diving deep into your brand’s voice, vision, and goals, we create content and campaigns that don’t just stand out—they elevate.

With Summary, you’re not just hiring an agency—you’re partnering with a team as invested in your success as you are. Let’s make your brand glow brighter than ever.

Ready to shine?

Our Services

Brand Development + Identity Systems

UGC Sourcing, Seeding + Management

Social Media Strategy + Management

Franchise Marketing + Brand Development

Podcast Development + Production

Digital Marketing Trainings + Presentations

Online Course Development, Production + Promotion

Business Activators Package

Brand Development + Identity Systems

Your brand should be doing more than “looking good”—it should be doing heavy lifting. Our SCM Brand Bible is a full-package identity system that turns your ideas into a compelling, recognizable brand that walks, talks, and resonates across every touchpoint. Whether you're building from scratch or rebranding with purpose, we’ll give you the tools to own your presence—and finally feel like yes, this is it.

The SCM Brand Bible Package Includes:

  • Brand Strategy + Discovery Session: Clarifying your mission, values, audience, differentiators, and market position—because no one buys what you do until they believe who you are.

  • Logo Suite Design: Primary, alternate, icon, and submark files, delivered with polish and practicality.

  • Color Palette + Typography System: A branded visual language that’s eye-catching, on-trend, and built to scale.

  • Voice, Tone + Tagline Development: Messaging that sticks, speaks to your people, and sounds like you.

  • Core Messaging Framework: Think: elevator pitch, brand promise, value props, and more—this is your storytelling playbook.

  • Complete SCM Brand Bible Document: A stunning, organized brand guide you can hand off to any team or vendor and trust they’ll “get it.”

Want just the essentials? All of the above elements are also available a la carte—we’ll meet you where you are.

Your brand deserves better than a Canva logo and a dream. Let’s give it roots and wings.

UGC Sourcing, Seeding + Management

Spoiler alert: your best content might not come from your camera roll. Our UGC (User-Generated Content) service sources real, relatable, high-converting content from actual fans of your brand. We don’t believe in random gifting or “spray and pray” seeding. We believe in smart creator partnerships, strategic outreach, and content that moves the needle—without feeling like an ad.

Deliverables:

  • UGC + Influencer Strategy: A tailored plan to define what kind of content, creators, and platforms will get you real results.

  • Creator Sourcing + Vetting: We scout aligned micro and mid-tier creators who are actually a fit (and not just in it for the free stuff).

  • Seeding Campaign Management: End-to-end product gifting coordination with timely outreach, follow-up, and fulfillment.

  • Contracts + Usage Rights: No awkward DMs—just clear agreements, secured content rights, and peace of mind.

  • Content Organization + Tracking: Centralized tracking of all campaign assets, delivery timelines, and performance.

  • Ongoing Campaign Management: Need a monthly UGC stream? We offer ongoing seeding and content sourcing tailored to your goals.

The future of content is community-driven. Let’s make sure your brand is in the right hands—and feeds.

Social Media Strategy + Management

Ready to turn social scrolling into sales? Our Social Media Strategy and Management services are designed to transform your online presence into a vibrant community that connects, converts, and grows. Whether you need a full-scale strategy or daily management, we’ve got your back. Show up as your authentic self—we’ll take care of the rest.

Deliverables:

  • Custom Social Media Strategy: Tailored to your brand’s goals, audience, and platforms.

  • Content Calendar Creation: Engaging posts planned and scheduled with precision.

  • Graphic Design and Copywriting: Eye-catching visuals and scroll-stopping captions that align with your brand voice.

  • Platform Management: Daily posting, audience engagement, and inbox management.

  • Analytics and Reporting: Monthly insights to track growth and measure success.

  • Campaign Creation and Management: From giveaways to seasonal promos, we’ll make sure your campaigns shine.

  • Partnerships and Collaboration: Sourcing and managing partnerships with creators who align with your brand.

Let’s turn your social media channels into a powerhouse of connection and influence.

Franchise Marketing + Brand Development

If you want your franchise to dominate the market like the all-star it is, we’re your MVP. From launching new locations to revamping your existing brand, we’ve got the playbook for success. We'll make sure your franchise feels cohesive, consistent, and impossible to ignore.

Deliverables:

  • Brand identity creation (logos, color schemes, taglines—oh my!)

  • Market analysis and competitor research to know where you stand

  • Localized marketing campaigns for each franchise location

  • Multi-channel advertising strategy (social media, email, and more)

  • Templates for in-store and digital marketing assets

  • Google My Business optimization for every location

  • Social media strategy and management for consistent brand voice

  • Lead generation strategies and referral programs

Podcast Development + Production

Ready to make waves in the podcast world? Our podcast development and production services take your brilliant ideas and turn them into binge-worthy content. We’ll help you every step of the way, so all you have to do is show up and speak your mind (or let us write the script for you). We’ll handle the rest.

Deliverables:

  • Comprehensive podcast concept and strategy development

  • Scriptwriting and show structure planning

  • Professional audio recording and editing (including blooper elimination!)

  • Music, intros, and outros to make your show pop

  • Full distribution across all major platforms (Spotify, Apple Podcasts, etc.)

  • Custom podcast branding and cover art design

  • Social media teasers and promo clips to build hype

Digital Marketing Trainings + Presentations

Want to be the digital marketing whiz you were born to be? We deliver trainings that make your team say, “Wow, I didn’t know that!” and “I’m totally using this in our next campaign.” Perfect for businesses looking to level up their digital game with insider tips and hands-on hacks.

Deliverables:

  • Customized training presentations on topics like social media strategy, SEO, and content creation

  • Live, interactive webinars or in-person workshops (we’re fun, we promise!)

  • Step-by-step guides and worksheets for easy implementation

  • Access to recording replays and additional resources

  • Personalized Q&A sessions to address your specific needs

  • Follow-up support and strategy consultations

  • Reporting templates and analytics tips to measure success

Online Course Development, Production + Promotion

You’ve got knowledge, and the world needs it! We help you create online courses that aren’t just informative—they’re addictive. Whether you're teaching yoga, business strategies, or underwater basket weaving, we’ll package your expertise into a course that sells.

Deliverables:

  • Complete course curriculum planning and development

  • High-quality video production and editing (lighting, sound, action!)

  • Interactive quizzes, downloadable resources, and course worksheets

  • Platform setup and course hosting (Kajabi, Teachable, you name it)

  • Email marketing campaigns to promote your course launch

  • Social media promo kits and advertising strategy

  • SEO optimization for course landing pages to attract more students

  • Ongoing support for updates, revisions, and enhancements

Business Launch Packages

Business Launch Activator Package

Perfect for businesses preparing to launch, our Business Launch Activator Package provides essential setup and strategic support to get you off to a strong start. This package includes a total of 10 dedicated hours to cover all the foundational needs of a successful launch, including:

  • Social Media Management (3 hours/month): We’ll manage your social media presence with scheduled posts, engagement, and monitoring to build momentum in your target market.

  • Marketing Activity Coaching (2 hours/month): Benefit from personalized coaching on core marketing activities tailored to your launch. We’ll help you make impactful decisions on content, email marketing, local outreach, and more.

  • Strategy Development (2 hours/month): We’ll develop a clear, growth-focused marketing strategy to attract and engage your audience. This includes goal-setting, content ideas, and audience engagement tactics to ensure every move is purposeful.

  • Launch Strategy Planning (2 hours): Get a targeted launch strategy to create buzz and attract attention to your brand from day one. We’ll map out timelines, campaign themes, and pre- and post-launch tactics that resonate with your audience and drive conversions.

  • Social Profiles Setup (2 hours): Let us handle your social media profiles' initial setup and optimization to ensure consistent branding, relevant keywords, and an inviting presence that sets a professional tone for your business.

Small Business Activator Package

Our Small Business Activator Package is designed to provide hands-on support and strategic guidance to help your business grow its digital presence and optimize marketing efforts with a total of seven dedicated hours per month. This package includes:

  • Social Media Management (3 hours/month): Let us help you manage your social media profiles to keep your brand active and engaging. We’ll schedule, post, and monitor key platforms so your presence stays consistent without taking up your time.

  • Marketing Activity Coaching (2 hours/month): Get expert coaching on other key marketing activities tailored to your unique needs. Whether it’s email marketing, content creation, or local SEO tips, we’ll guide you through actionable steps that enhance your overall marketing performance.

  • Strategy Development (2 hours/month): Receive personalized strategy planning to ensure every marketing effort aligns with your business goals. From analyzing current performance to creating growth-focused strategies, we’ll keep your marketing journey forward-thinking.

Ready to See Your Brand Shine?

Let’s team up and make magic happen.