Tell your story online | Summary Content Marketing
We've worked with clients of all different sizes, needs, and budgets. We know your specific goals are unique, and we are happy to accommodate. The plans below indicate the different levels of services available, but if you don't see the right fit for you, let us know
Tell your story online | Summary Content Marketing
We've worked with clients of all different sizes, needs, and budgets. We know your specific goals are unique, and we are happy to accommodate. The plans below indicate the different levels of services available, but if you don't see the right fit for you, let us know
Bring Your Story to LifE.
The heart of our company is built around the passion to tell a good story. The understanding that words count. A confidence in the power of crazy-good conversation. A belief that the stories we create move people.
The knowledge that what we do makes a difference for brands. Your story is your own, we just help you tell it beautifully.
BRAND IDENTITY
Brand voice, tone, and tagline development (or identity) go hand-in-hand with content marketing efforts.
LOGO & TAGLINE
“Taglines are the second most important branding element (of a brand).” – The Branding Blog
Brand analysis
Unique logo design
2-3 original tagline options
2-3 sub-messaging options
BRAND HANDBOOK
A brand guidebook serves as a foundation for all company communications (marketing and beyond). Having a strong and clear manual allows a company to:
Establish core values
Solidify messaging
Unify vendor style standards
Foster consistency of communication efforts
Provide strategic variety within messaging
BRAND PERSONAS
Developing personas for a brand’s key audiences helps to streamline all marketing content and creates a consistent brand voice for each target audience group.
Research and audience interviewing
Establishment of core audience groups
Finalized persona documents for each audience group
website content
Your website is the hub of your online presence. Make it beautiful!
AUDIT & STRATEGY
Starting with a strong foundation ensures that your site will meet the needs of your audience.
Research key competitors
Create a content roadmap for new website
Execute keyword research
SITE CONTENT DEVELOPMENT
The story, functionality, user experience and navigation.
Copywriting and keyword integration for all pages
Page metadata
Content review
Integration with design and programing team
CONTENT MARKETING
Modern marketing is all about the story you're telling about your brand. What's yours?
CONTENT DEVELOPMENT
The words you use matter. Let us find your story and tell it for you.
White papers
Printed newsletters
E-books
Bios
Company handbooks
Infographics
Graphics
Experiential marketing guides
EMAIL MARKETING
Your strongest asset is your direct communication with your audience(s).
Vendor recommendation and account set up
Template development
Bi-annual strategy
Project management
Ongoing copywriting
BLOG
Original content is key to connecting with your audience and driving traffic to your site.
Strategy
Keyword integration
Concepting and research
Interviewing
Ongoing copywriting
VIDEO
Show who you are through video - on social, your website, and beyond.
Concepting
Script copywriting
Photography shot list
Coordination with video and production team