Create high-converting brand videos on a budget, no studio required. DIY video ideas founders can film on a phone and post today.

To help you weigh your options, we’ve broken down the key pros and cons of both approaches. Whether you’re looking to save time, cut costs, or level up your strategy, this guide will give you the clarity you need to make the best choice for your brand.

Everything is about content creation these days. We should know — after all, it is what our business is based on. Our lives are flooded with content: newsletters, blogs, banner ads, Facebook, Pinterest, Google search, you name it.

I often find myself comparing my content marketing projects to a writing a novel. After all, I like to think of myself as a writer first and a content strategist second. So, when I start a new project, whether it be a blog post, or a full-scale digital strategy, I find that I can easily jumpstart my creative engine by thinking of the piece as part of a story.

It’s not news to most content marketers that writer’s block can be a pain in the you-know-what. Anyone who writes professionally can relate to the frustration associated with trying to come up with new, interesting, relevant and time-sensitive content for your key audience(s).