Most businesses these days are spending over a quarter of their budget on content marketing. And while we are told all the time about its importance, there are some days we ask ourselves how exactly that one tweet or blog post actually benefits the company in the grand scheme of things. Then comes the question: is it really worth the money? We believe it is, and here’s why.

Everything is about content creation these days. We should know — after all, it is what our business is based on. Our lives are flooded with content: newsletters, blogs, banner ads, Facebook, Pinterest, Google search, you name it.

Your website often facilitates the first point of interaction between your business and the customer. This presents a great opportunity for you to create a positive and efficient first impression.

Your website should be the hub of your business’s online activity. It is the platform where you attract and communicate with customers and prospects. And, it is the first touch point for your brand to engage with the general public. But just having a website presence isn’t enough; in a world full of short attention spans, you don’t want your website to be left in the dust – on the second page of the search results.

It is often said, “Don’t wish for it, work for it.” And the same goes for your social media strategy. Simply creating a social media profile and posting occasionally – and sometimes even regularly – will not bring you the exposure and marketing success you are looking for from the social platform.