It’s 2017, and best practices in digital marketing are changing fast. There are endless articles, interviews, and reports out there to tell you what to do. But it can be overwhelming to try and distil that information into relevant steps to integrate into your own marketing efforts.

There’s no denying that the 2016 presidential election has been a rough one. But politics aside, it’s a particularly exciting time for us to look at what’s happening on social media. Today, 78 percent of Americans have a social media profile.

If you haven’t heard, Bend is a growing epicenter in Oregon for entrepreneurial innovation. It’s also just a rad and inspiring place full of opportunities all-around for business leaders.

You may know Lis(LIH–z) as our founder and chief executive officer. She spent 10 years in various marketing roles, gaining critical insight and expertise into social media strategy, content marketing, brand development, and advertising, before launching her own smart and limber digital marketing firm in 2013.

Most digital marketing involves left brain thinking–strategy, coding, data, web development, algorithms, SEO and a variety of other tools known by an alphabet soup of acronyms. But the best moments in digital marketing often come from the marriage between left and right brain thinking.