In this how-to guide, you will learn to understand the importance of having a paid ads strategy on Instagram for your brand, how to fine-tune ads to reach your brand’s audience, and most importantly - drive traffic. You’ll also learn how to turn the data you receive from your ads performance into action items to make your ads even more effective over time. 

WHAT WE WILL COVER*

• An overview of Facebook Ads Manager/IG’s in-app ads manager

• Dialing in your advertising objectives

• Fine tuning your Demographic Targeting

• Ads Creative 

• Measuring Analytics 

*Ryan also offers workshops for Facebook, and Google Ads

WHAT YOU’LL WALK AWAY WITH:

You’ll get to see Ryan’s process from start to finish, gaining a deeper understanding of why your brand’s Instagram ads strategy is so important, and how to tweak your ads to get the best results yourself without blowing your entire advertising budget ineffectively.

You’ll also get a worksheet to guide you through building your own ad strategy later, and an overview of the lesson. That’s called a win-win. 

DURATION:

1 hour (including 15 min Q+A with your guide)

Please note: out of respect for your guide and all of their hard work creating the content of their courses, all sales are final.

ABOUT YOUR GUIDE

Ryan Blake, owner of Cleverly Digital Marketing, has been fully immersed in the digital and social media landscape since (nearly) it’s inception 13 years ago. In his time in the industry, he has seen the landscape evolve from a time when digital advertisers had almost no strategy of any kind, to the days of big data that dives so deep it’s nearly impossible to understand what any of it means.

Having spent the majority of his career in the digital marketing industry as an analyst and strategist (check out his track record here), he’s learned that today — some things have changed, some things haven’t — but no matter how you slice it, paid digital advertising is a complex landscape. 

WANT MORE AWESOME WORKSHOPS? WE GOT ‘EM